People and project-focused marketing specialist with over a decade of content marketing, content strategy, thought leadership, and quantitative research experience.

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• Develop and implement content marketing strategies that enhance brand visibility, improve lead generation, and increase traffic and media coverage.

• Establish and guide a thought leadership content team, influencing organizational focus towards research-driven content.

• Oversee a global team responsible for content analysis, editorial planning, and management of market research and budgets, delivering over 160 data-centric reports annually across multiple countries.

• Direct annual, collaborative content initiatives that yield critical B2B insights, augmenting key company functions including email marketing, branding, sales, and executive presentations; notably amplified content production by 200% while reducing costs by $40,000 and halving research duration in the latest project.

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Copywriting and Editing • Multimedia Content Creation • Content Strategy • Content Promotion • Analytics and reporting • SEO Optimization • Editorial Calendars • Social Media Strategy • Narrative Development • Brand and Product Marketing • People Management • Project Management • Workfront • Asana • Marketing and PR Data Analysis (Google Analytics • PowerBI • Ahrefs) Market Research (Qualtrics • QuestionPro)